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Making friends as an adult is already a sport with no rulebook. Now there are apps trying to coach you through it — complete with streaks, reminders, and the gentle existential dread of being told you haven't texted your best friend in 47 days. Are 'bestie apps' the future of friendship, or just a new way to feel guilty about your inbox?
Swipe left, swipe right, match, ghost, repeat — for years that was basically the entire dating app experience. But something is shifting. Modern platforms are getting weirdly good at demanding that you actually know yourself before they'll let you find someone else. We're looking at whether the new era of prompts, voice memos, and values-based matching is finally making online dating feel like less of a slot machine.
In a twist nobody saw coming, Gen Z is apparently over the hyper-curated, algorithm-driven, personality-quiz-having dating apps of today and is instead gravitating toward older platforms — and even older *rituals* — that Millennials thought they'd left in the past forever. What on earth is happening, and what does it say about dating in 2024? Oh, we have thoughts.